Encouraging consumer behaviour change woman in mirror

Guidance on consumer behaviour

Helping citizens to make the right choices

In the UK we buy more clothes per person than any other country in Europe with an industry worth £32 billion, yet almost one third of the contents of UK wardrobes is not worn.  

According to analysis from the UK’s Climate Change Committee, 62% of the emissions reductions needed to reach net zero require societal or behavioural change, not just technological shifts.

How we behave in relation to the textiles we buy, use, and dispose of has a significant environmental impact, both on CO2 emissions and beyond. Therefore, how the textile industry communicates with citizens is crucial if we are to tackle the 300,000 tonnes of used clothing that ends up in landfill every year.

WRAP calls on all parts of the sector to join the shift towards a circular future and to help citizens make good choices.

WRAP’s citizen messaging

Love Your Clothes

In 2014, WRAP launched the Love Your Clothes campaign, together with industry, to help change the way UK consumers buy, use and dispose of their clothing.

While the Love Your Clothes brand has come to an end, you can learn more about the campaign here

WRAP is excited to be working with businesses, local authorities and our partners to engage citizens on textiles and how they can buy, use and dispose of their clothing.

WRAP is working closely with Textiles 2030 signatories, specifically the Citizen Working Group to develop our citizen messaging. WRAP’s citizen messaging will be published in 2023.

Want to work with us? 

We call on all businesses, local authorities, and organisations to join the shift towards a circular and sustainable future.

Our shared mission is to change our sector, drawing on the energy, experience, and innovation of all parts of the system to create a new paradigm, one that is compatible with a net zero future. 

To find out more or if you would like to discuss any of these opportunities, please contact your Business Account Manager or get in touch to find out more. 

Contact the textiles team

Get involved

Join Textiles 2030

Join Textiles 2030

We're working with major clothing, home textiles, sportswear and work wear retailers, alongside the UK re-use and recycling sector to transform the entire supply chain of textiles.

Join us to be at the forefront of building back greener, contributing to policy discussions, increasing customer loyalty and satisfying your investors.

Find out more