Case studies

Experiencing critically low recycling rates, the Welsh Government realised significant change was needed. They called on WRAP to help roll out an ambitious, multi-year programme.

Leading systemic change to tackle problem plastics globally — from industry Pacts to innovative design solutions — WRAP is working to transform take-make-dispose models to a circular approach.

Toothpaste tubes, once considered non-recyclable and destined for landfill, have now entered a new era of sustainability. Thanks to collaboration between leading oral healthcare brands and WRAP, these products are finally recyclable through UK kerbside collections.