The old approach of take-make-dispose is the major cause of inequality, greenhouse gases and the mountains of waste polluting our water and destroying biodiversity.
A new approach is needed for food, textiles and manufactured products — which together account for nearly 50% of global greenhouse gas emissions.
We call this approach Circular Living - design-make-reuse - and it will radically reduce waste and carbon emissions from everyday products.
With technical expertise, an impartial evidence-base, and independent convening power, WRAP is perfectly placed to make Circular Living a reality.
For over twenty years, WRAP has delivered programs that reduce CO2 and waste, restore nature, and change peopleʼs behaviour.
Our priorities
The food, textiles and manufactured products we use every day come from unsustainable take-make-dispose systems.
We need to transform these broken systems.
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Future-proof food
We’re changing the way food is produced and consumed — reducing costs to the environment, to businesses and to people.
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Prevent problem plastics
We’re redesigning the plastics system, across the value chain — preventing waste and keeping the material out of the environment.
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Transform textiles
We’re transforming the way that textiles are made, bought and used — decreasing emissions, lowering water use and cutting pollution.
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Accelerate the Circular Economy
We’re leading the world away from a ‘take-make-dispose’ culture to a ‘design-make-reuse’ approach — radically reducing waste and carbon emissions from everyday products.
Our services
Collaboration is key to driving effective change. WRAP is on the side of the doers, bringing together businesses, NGOs and governments to create the systemic change our planet and communities desperately need.
We’re a trusted advisor to governments, businesses, multilateral organisations and NGOs around the world.
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Behaviour change
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Certification and standards
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Collaboration and collective action
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Finance for action and innovation
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Policy design and implementation
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Technical solutions and consultancy
Our work in action
Our case studies illustrate some of the work we have done to benefit the climate, nature and people. Explore details about the impact we’ve had through our initiatives, collaborations and resources.
Our global impact
Throughout the past 20+ years, we have created meaningful change in over 40 countries. In the UK alone,we have united close to 700 organisations. We have multiple international pacts and partnerships, and we work with governments and governmental organisations around the world.
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Join us in leading the change
We believe in the power of working together to create long lasting change.
Work with us as we lead the way to building a more sustainable future.