Using behavioural science to increase recycling and reduce waste
Monday 16 March at 10:00 (GMT)
Join WRAP for an introduction to behavioural science and how to apply it. Find out:
- How knowledge, attitudes, norms and beliefs interact to deliver behaviour change
- How you can use insights to understand to apply the right behavioural tools to the right audience at the right time.
We will show you how you can deliver impact by applying this to Simpler Recycling service changes, reducing contamination in DMR, introducing or embedding food waste recycling and preventing waste such as clothing.