19 March 2026 Webinar

Using behavioural science to increase recycling and reduce waste

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With Ruth Hunter, Local Authority Technical Consultant, Rob Moore at Behaviour Change and Rachel Gray, Senior Specialist at WRAP.

Agenda

A recap on Simpler Recycling
Introduction to thinking behaviourally
What drives recycling behaviour?
What a good system looks like
How to change recycling behaviour
How to work with us

Tags

Initiatives

Accelerate the circular economy Service design Communicating with residents Contamination prevention Collections and sorting Kerbside collection Dry materials Organics

Sectors

Waste management and reprocessors Local Authorities National government and departments Non-governmental organisations