This guidance is a significant move in the fight against food waste. It will help ensure shoppers are given consistent, clear advice around how to manage and store food at home.
This document provides guidance on how to apply and use food date labels and how UK law applies throughout the ‘life cycle’ of a food product (that is from initial product design and development right through to sale or redistribution).
Update February 2022: WRAP has published ground-breaking new research into uncut fresh fruit and vegetables and the opportunities to reduce household food waste. Please note that the findings of the new research and the recommended actions differ from those contained in our current labelling guidance. Pending discussions with relevant partner organisations WRAP will be revising this guidance in line with the new recommendations. Please contact WRAP if you would like further information.
Download files
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Labelling guidance: Best practice on food date labelling and storage advice
PDF, 6.16 MB
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Food waste prevention: Labelling guidance checklist
PDF, 3.5 MB
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Label better, waste less: Breads and bakery goods guidance
PDF, 1.88 MB
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Label better, waste less: Chilled, prepared fruit and vegetables guidance
PDF, 4.84 MB
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Label better, waste less: Chilled foods, ready to eat guidance
PDF, 3.91 MB
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Label better, waste less: Fresh chicken guidance
PDF, 2.77 MB
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Label better, waste less: Fresh pork, beef and lamb guidance
PDF, 4.19 MB
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Label better, waste less: Cheese guidance
PDF, 2.18 MB
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Label better, waste less: Milk guidance
PDF, 972.83 KB
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Label better, waste less: Yoghurt guidance
PDF, 1.21 MB
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