As part of WRAP’s work upscaling farm food waste measurement in the UK, we delivered nine projects with supply chain businesses and developed corresponding case studies for each to address on-farm food surplus and waste. 

Assessing opportunities for potato waste reduction in Northern Ireland

Wilson’s Country is the leading potato brand in Ireland, supplying retailers, foodservice and food manufacturers with own label and branded prepack, peeled and convenience potatoes.

Starting on the Wilson family farm in the 1980s, the business now operates from a 6-acre site in County Armagh and is one of the premier potato packers and processors in Ireland.

In these case studies, we follow the journey of Wilson’s Country and its growers as they assess opportunities for potato waste reduction in Northern Ireland. 

“The project has really given us something to think about. We are keen to continue the work as more product is processed from cold store and would like to extend the scope along the full value chain.” 

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  • Wilson's Country case study 2022

    PDF, 365.25 KB

  • Wilson's Country case study 2023

    PDF, 563.18 KB