Purple onion peel under the microscope


Finding innovative ways to tackle environmental challenges

All our work is underpinned by evidence. We start with robust research and insights; we then pilot and deliver, and evaluate all our work to ensure we’re always improving, and that we focus on where we can make the biggest difference.

Evaluation in action

One such example is that in the UK, 9.5 million tonnes of food are wasted every year and 70% of this comes from our homes. When we waste foods, we are also wasting the precious resources it takes to produce it; water, agricultural land and energy.

We know that people are concerned about climate change (>80%) however only 30% see a clear link between wasted food and climate change. Yet, food waste is the third largest emitter of greenhouse gases (if it were a country) behind the US and China.

To address this, we have launched a new consumer brand ‘Wasting Food; It’s Out Of Date’ to educate and encourage people to make a change and not waste food. This new brand will work alongside our existing consumer campaign Love Food Hate Waste.

Find out the ways we evaluate progress