Food waste reduction success story: Bluestone National Park Resort
Bluestone National Park Resort is a 5-star, self catering holiday resort in Pembrokeshire, nestled in 500 acres of countryside and welcoming 200,000 guests annually. Bluestone won the King’s Award for Enterprise in Sustainable Development in 2025 and is accredited as a Gold Standard socially responsible business by CSR-A.
Operating responsibly and sustainably is a core principle for Bluestone. With a vision to become a keystone business in the regional Circular Economy, they signed up to the UK Food and Drink Pact’s Food Waste Reduction Roadmap to maximise the reduction, reuse, and recycling of waste, using the Roadmap’s structured framework to benchmark progress, engage teams, and integrate food waste reduction into our ESG strategy.
Problem
Operating seven restaurants and cafés, Bluestone’s challenges included spoilage, and plate and preparation waste, compounded by seasonal fluctuations and guest expectations.
Barriers included staff engagement, measurement systems, and space constraints in kitchens. Rising food costs and increased awareness of the climate impacts from food waste reinforced the urgency to act.
Solution
Joining the Roadmap not only aligned with Bluestone’s values but provided a structured framework for improvement.
They used the Guardians of Grub resources to embed a Target–Measure–Act approach across all outlets.
This includes daily separation and weighing of plate, spoilage and prep waste, outlet-owned quarterly action plans, and food waste training.
Impact
36% reduction in food waste kg per cover
£77,000 annual savings from food waste reduction
71 tonne CO₂e avoided annually through food waste reduction
Return on investment is strong because these changes required minimal capital investment – primarily process and culture shifts – yet delivered tangible financial and environmental benefits during peak season.
Nick Bolwell, Deputy Head of Food and Beverage
Problem
Operating seven restaurants and cafés, Bluestone faced multiple challenges common with other hospitality and food service businesses: spoilage, plate and preparation waste, seasonal fluctuations, and high guest expectations. Rising food costs and staff attrition posed significant challenges, with internal barriers to change including staff engagement, measurement systems and space constraints in kitchens.
Bluestone aimed to leverage sustainability as a point of difference, and doing so authentically required extending sustainable practice to all business areas.
Solution
Although Bluestone began working with WRAP in 2013, the business formally joined the Food Waste Reduction Roadmap in 2022. It provided Bluestone with a structured framework for improvement, enabling the business to benchmark progress, engage teams, and integrate food waste reduction into their ESG strategy.
A key step was to embed the Target–Measure–Act approach using Guardians of Grub resources across all outlet, which offered practical tools and training to support the sector in tackling food waste.
Key actions:
Tracking: Daily separation and weighing of plate, spoilage, and prep waste, embedded in daily operations including manager handovers.
Targeting: Setting the business a 5% year-on-year food waste reduction target until 2030.
Training: Training over 20 staff formally, with all new hires completing sustainability induction.
Taking action: Outlet-owned action plans, data-driven menu planning to reduce high-waste items, and redistribution of food nearing expiry in the shop to staff and community partners.
Circular practices: Food waste is diverted to anaerobic digestion; kitchens are powered by BioLPG made from food waste and 20 tonnes of used cooking oil is converted to biodiesel annually.
Guest engagement: Providing containers and instructions for separating food waste in all self-catering accommodation.
Supplier partnerships: Engaging suppliers with aligned sustainability values, such as their seafood supplier Car y Mor who capture crab shells for agricultural soil additives, reducing waste upstream.
Impact
WRAP provided the platform for action through the Food Waste Reduction Roadmap and Guardians of Grub resources, and Bluestone were able to implement quick wins alongside cultural and operational changes to reduce food waste by 36%, save £77,000 annual and avoid 71 tonnes of CO₂e emissions.
But the impact goes beyond numbers:
Annual 5% reduction target keeps ambitions high year after year
New managers are trained to lead change as Food Waste Champions
Action plans are owned and displayed in each outlet, enabling colleagues to share a common goal and ownership for finding solutions.
Front and back of house teams share best practices and celebrate successes.
To support their ambition in contributing to the Circular Economy, Bluestone now power their kitchens by BioLPG made from food waste, convert 20 tonnes of used cooking oil to biodiesel annually and divert approximately 12 tonnes of used coffee grounds to local farms for fertiliser. They’re also working with a product design business Ty Syml who will begin taking the grounds for mycelium production from next year.
We’re proud of embedding circular principles into everyday operations and seeing measurable impact. Cultural change happened once teams understood the link between waste and climate. Beyond numbers, this journey has inspired guests, proving sustainability enhances experience and resilience.
Nick Bolwell, Deputy Head of Food and Beverage
Together, we can halve food waste
Wherever you are on your journey, WRAP can help you turn your food waste into lower costs, lower emissions and better outcomes for your business.
New to WRAP? Speak to WRAP’s food waste experts to get started.
Already a member? Reach out to get advice on reducing food loss and waste in your business.
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Circular principles and daily measurement: how Bluestone cut food waste to save £77,000 annually
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