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This project examined two aspects of consumer behaviour in relation to food waste: understanding (and use) of guidance dates on packs; and demand for more varied portion sizes. General and food-type specific insights have been obtained which should allow WRAP and others to develop advice and solutions to help consumers reduce the amount of food they throw away.

Love Food Champions report by WRAP and Women's Institute.

WRAP’s market reports provide in-depth information on the latest economic trends and developments facing the UK’s recycling industry. Each report focuses on a different material stream and is presented in a compact, easily digestible format.

Research was carried out for WRAP by Brook Lyndhurst to investigate consumer attitudes and behaviours relatingto food and food waste, and what might motivate consumers to throw away less food. The results of the workfed directly into the development of the Love Food Hate Waste consumer-facing campaign. It included a national quantitative survey plus focus groups. The work was also used to develop a metric that could be used to track the impact of the campaign. This report focuses on the quantitative aspects of the research.