A group of fresh fruit and vegetables on a wooden surface

WRAP launches new data stories platform which explores household food waste research in an innovative way

14 May 2024

  • WRAP is excited to unveil their new data stories platform - a whole new way of bringing their food waste research to life.
  • This is the first time that it will be possible for existing household food waste statistics (from 2021/2022) to be investigated in a visual way, with interactive charts and graphs.  

Data stories will provide an alternative new way for WRAP’s research to be presented and shared. initially the tool presents household food waste research.

In the UK, WRAP estimates total food waste in 2021 at 10.7 million tonnes, with 6.4 million tonnes coming from household.

With household food waste costing £1000 for the average family of four every year, WRAP’s new tool will highlight the huge impact of food waste in the home, providing a valuable resource for everyone in the food and drink industry.

Users will be able explore the story behind household food waste, which costs UK homes collectively a staggering £17 billion a year, with interactive graphs and charts.

A pie chart showing the sources of food waste

More information can be found here: Data stories from WRAP

Notes to Editor

  • WRAP is a climate action NGO working around the globe to tackle the causes of the climate crisis and give the planet a sustainable future. We believe that our natural resources should not be wasted and that everything we use should be re-used and recycled. We bring together and work with governments, businesses, and individuals to ensure that the world’s natural resources are used more sustainably. Our work includes: UK Plastics Pact, Courtauld Commitment 2030, Textiles 2030 and the campaigns Love Food Hate Waste and Recycle Now. We run Food Waste Action Week and Recycle Week.  
  • Love Food Hate Waste Launched in 2007, Love Food Hate Waste is an awareness-raising campaign communicating the environmental and economic impacts of food waste to UK citizens. It shows that through easy practical everyday actions in the home we can all waste less food, which will ultimately benefit the environment, and our pockets. Love Food Hate Waste exists to empower people to reduce food waste at home. Love Food Hate Waste is managed by WRAP.
  • Please contact for spokesperson interviews: Frances Armitage, Senior Media Relations Specialist, frances.armitage@wrap.org.uk www.wrap.org.uk