- WRAP and Leeds Institute of Textiles and Colour find no correlation between price and durability in first major study of t-shirts
- Most expensive t-shirt tested outperformed by one a 30th its price
A new academic study by the University of Leeds Institute of Textiles and Colour (LITAC) with global environmental action NGO WRAP has concluded that price has very little to do with the durability of most t-shirts sold in the UK, and that spending more money doesn’t guarantee the item will be more hard-wearing.
The findings were presented by PhD student Kate Baker to the Product Lifetimes and the Environment (PLATE) Conference in Aalborg, Denmark and were developed as part of a clothing durability project through the UK Textiles Pact - WRAP’s ten-year industry initiative to bring greater circularity into the UK clothing market.
The LITAC team tested the durability of 47 t-shirts (24 male, 23 female designs) from UK clothing brands, including luxury items. Testing included physical properties and washing using a standard mixed 30°C wash cycle followed by a tumble dry 50 times. The t-shirts were graded for pilling (or bobbling - when small balls form on the surface of an item and the number one reason people dispose of t-shirts), as well as colour fading, shrinkage and general appearance.
A key finding was no correlation between price and durability. Of the top ten best performing t-shirts, six cost less than £15, outperforming many more expensive tees including the most expensive costing £395.
LITAC’s Dr Eleanor Scott said: “If circularity in fashion is to be truly effective, durability must come first. Durability underpins the reuse and resale market, as well as keeping our loved items in use longer. Crucially, these findings show that durability is not a luxury reserved for the few — it’s achievable at any price point.”
Mark Sumner, WRAP’s Programme Lead on Textiles, said: “Most shoppers use price as an indicator of how hard-wearing clothes are ‘the more I spend, the more I’m bound to get out of my purchase’. But our study shows this is totally misleading. The most expensive t-shirt we tested cost £395 and ranked 28th out of 47, while a £4 t-shirt was placed 15th. The most durable t-shirt cost £28, but the one ranked second worst was £29! So, if you’re judging on price alone – buyer beware.”
PhD Candidate at LITAC, Kate Baker, added: “This research is another step forward in the road to developing a way of measuring how durable the clothes we wear are. Improved clothing durability is critical for the future of circularity and providing the opportunity for people to wear the clothes they love for longer. It was an honour to present our work on garment durability at the renowned P.L.A.T.E conference in Aalborg this year.”
The research found more hard-wearing t-shirts tend to have a percentage of synthetic fibres in the composition including polyester, polyamide, and elastane. Cotton t-shirts tended to have higher shrinkage than synthetic ones, which can be exacerbated with tumble drying. However, the research suggests well designed 100% cotton t-shirts can be hard-wearing and good value for money – 4 of the 10 top garments were 100% cotton.
So, to ensure your tee is as hard wearing as possible the report makes the following recommendations:
- Heavier weight cotton t-shirts tend to perform better than lightweight ones.
- T-shirts with a blend of cotton and synthetic fibres perform well.
- Don’t rely on price to indicate how hard wearing a t-shirt is.
By 2030, global apparel consumption is projected to rise by 63% to 102 million tonnes. In the UK, 711,000 tonnes of textile waste were sent to landfill or incineration in 2021, with 72% through the kerbside residual waste stream. WRAP believes designing for durability is critical to moving the industry to a more sustainable model and can be done while still offering value for money for consumers.
The climate action NGO also found that the average person buys around 28 new items of clothing every year. That’s typically 8Kg each, or 586,000 tonnes in total and typically one quarter of every UK wardrobe is unworn for more than a year.
Testing methodology for durability is ready to be adapted for other regions. WRAP is now exploring partnerships with EU and US brands to co-create durability and performance standards tailored to their national markets.
Measuring physical garment durability: An assessment of 47 T-shirts
Ends
Notes to Editor
WRAP is a global environmental action NGO catalysing policy makers, businesses and individuals to transform the systems that create our food, textiles and manufactured products. Together these account for nearly 50% of global greenhouse emissions. Our goal is to enable the world to transition from the old take-make-dispose model of production to more sustainable approaches that will radically reduce waste and carbon emissions from everyday products. To do so we examine sustainability challenges through the lens of people’s day-to-day lives and create solutions that can transform entire systems to benefit the planet, nature and people.
Our work includes: UK Plastics Pact, UK Food and Drink Pact, UK Textiles Pact and the campaigns Love Food Hate Waste and Recycle Now. We run Food Waste Action Week and Recycle Week.
Please contact: wrap.ngo
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