Transforming the world’s broken systems

Most of the everyday products we consume come from unsustainable systems.
WRAP is working to transform those systems to create a thriving, sustainable world where circular living is commonplace. For the benefit of the climate, nature and people.

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Future-proof food
Prevent problem plastics
Transform textiles
Accelerate the circular economy

Wales: leading the way to a circular economy

Experiencing critically low recycling rates, the Welsh Government realised significant change was needed. They called on WRAP to help roll out an ambitious, multi-year programme.

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Encouraging reuse and recycling in Blaenau Gwent

By embedding reuse into the site design, operations, and engagement strategy, Blaenau Gwent County Borough Council has created a successful, self-sustaining model that can be replicated across other local authorities.

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Extending product lifetimes: WRAP's work on clothing durability

Through our Clothing Longevity Protocol and our collaboration with the Leeds Institute of Textiles and Colour (LITAC) on the Durability Research Project as part of Textiles 2030, we have transformed the fashion industry's approach to product design.

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Plastics: driving systemic transformation

Leading systemic change to tackle problem plastics globally — from industry Pacts to innovative design solutions — WRAP is working to transform take-make-dispose models to a circular approach.

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Wales Recycles: Be Mighty. Recycle. March 2026 Campaign

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Sustainable procurement practices at ClwydAlyn Housing Association with Beko

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Welsh Government Collections Blueprint 2025

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