Chair
Appointed to the Board on 23 November 2022
Sebastian Munden is Chair of the global board of trustees for WRAP. He has over 30 years’ experience in the fast-moving consumer products industry, creating strong competitive brands with commercial success while addressing wider responsibilities to society and the planet.
He was chief executive of Unilever UK & Ireland for five years until 2022. In this role Sebastian was one of the founding signatories to the UK Plastic Pact in 2018. Prior to this he was head of Unilever’s global marketing operations supporting the CEO and COO and held other senior roles across Europe and North America.
He is also Global Chair of Ad Net Zero, the advertising industry’s international programme to deliver net zero ways of working and help promote sustainable behaviours, products, and services. Sebastian is co-author of the book, Sustainable Advertising: how advertising can support a better future, shortlisted for best business book of the year 2025.
He is a senior adviser working in strategy and communication with a number of different organisations, and currently the independent Chair of the advisory steering group for PackUK, the scheme administrator for household packaging recycling (EPR) across the UK.
Sebastian has served on policy and steering groups for The Food & Drink Federation, The Institute of Grocery Distribution, The Inclusive Economy Partnership run by the Cabinet Office, and for Movement to Work, and chaired a policy review on the Future of the Local Economy for the British Chambers of Commerce.
Married with two adult children, he is a passionate supporter of classical music, Harlequins rugby club and vegetarian cooking.