An image of a kitchen counter with a silver pot in the middle. To the left is a hove, 3 tins to the right and a blue chopping board with a wooden spoon behind the pot.

Let’s get it right campaign

This assets have been created as part of Recycle Now’s mission to help people recycle more of the right things, more often.

This new campaign is based on behavioural insights, social norms, a new story of unified purpose, and specific tools to encourage more accurate recycling behaviours.

The toolkit includes everything you need to start incorporating our messaging approach into your existing communications, along with the assets and guidelines needed to create new campaigns to address contamination.