Recycle Now™ motivates and educates everyone to recycle more of the right things, more often.
We are the national recycling campaign for England and Northern Ireland, working alongside brands, retailers, local authorities, waste management companies and Government to bring about real change in how people recycle.
Behavioural insights are at the heart of Recycle Now. We gather in-depth consumer insights about recycling behaviour, developing a clear picture of how people understand recycling, and what they do as a result. Using our insights, we run direct-to-citizen activities to help everyone, everyday, change their behaviour around recycling.
Our network of partners helps us to reach more people, more frequently. They help debunk recycling myths and break down the barriers to good recycling behaviour.
Our mission is to make recycling the norm and to stop valuable materials from needlessly going to landfill.
Recycle Week: Our annual celebration of recycling
Each year, Recycle Now encourages the nation to get involved with its increasingly popular Recycle Week campaign, by taking part in national and local events to celebrate the fact that more and more of us are recycling.
Assets to boost your consumer campaigns
We offer a range of free resources such as social media assets, campaign toolkits and brand guidelines to get you started using the Recycle Now brand in your communications.