A tote bag with the wording Fresher for longer in the fridge. Underneath are a number of illustrations of different fruit and vegetables.

Delivering lasting behaviour change interventions

Creating real change is at the heart of what we do

WRAP’s team of behavioural experts work with businesses to design and implement lasting behaviour change interventions that enable people to live more sustainable lives.

Targeting key audiences and specific behaviours, our work goes beyond what people say to truly understand and influence what they think and do.

We work in the areas that we know we can make the biggest difference, spanning food and drink, clothing and textiles, plastic packaging, and recycling – collaborating with organisations around the globe that want to make a difference.

A tried and tested approach

One size does not fit all when it comes to behaviour change interventions. But through our tried and tested framework, we can help your organisation achieve impact.


Using our innovative research strategies, behavioural models and in-house subject matter experts we can help you gain a complete understanding of your audience’s behaviour.


Through creative thinking, we can develop interventions and ideas that will allow your organisation to help people overcome barriers to change.


Working with our trusted partners, we can pilot interventions with key audiences on your behalf and evaluate impact.


Through data analysis, we can expand our understanding of a behaviour and take effective solutions forward for your organisation.


By expertly refining and adjusting interventions, we can help you maximise your impact.


We can support your organisation to scale-up solutions for wider roll-out.


Our work

Our work is enabling people to make smarter decisions for the planet. Find out where we are making a difference.


Think we can help you? 

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Together we can make sustainable living a possibility for all.
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