ASOS identified a potential risk in the product durability of blind felled hems on tailored trousers due to hem failure, i.e. falling after washing or wearing. WRAP worked with ASOS to trial a bonding seal on both menswear and womenswear tailored trousers. 

Key points

  • ASOS wanted to trial an improved construction for tailored trousers’ blind hems, using Coats Hemseal bonding thread.
  • Durability washes provided ASOS with a quick overview of the Coats Hemseal bonded hems’ performance versus the standard construction.
  • The trial indicated that the bonded hem construction performed particularly well on lightweight garments.

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  • ASOS: Durability of blind hems

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