The Sustainable Clothing Guide is a practical guide to help brands and retailers to enhance the durability and quality of the clothing they produce.

This guide shares simple steps to best practice on how to design, produce, and sell sustainable clothing that lasts longer, and that can easily be repaired and re-used.

We encourage designers and product technologists within brands and retailers to use this guide as part of their daily work to embed durability at the product design and development stages.

Working together, the clothing industry can pioneer sustainability throughout the lifecycle of clothing. WRAP’s research, Valuing our Clothes, found that the most significant opportunity to reduce carbon, water, and waste is to increase the active life of clothes.

What does durability mean?

Durability helps to drive quality, which: 

  • safeguards against garment failure;
  • strengthens brand reputation; and
  • cements customer satisfaction and loyalty.

Enhancing clothing durability 

The WRAP report Design for Longevity identified the top five actions for eight key product categories, which have been summarised in this chapter of the report:
  • Children’s clothing
  • Occasion wear
  • Knitwear
  • Tailoring
  • Denim
  • Sportswear
  • Casualwear
  • Underwear

This chapter also presents a range of design and technology considerations for enhancing durability; as well as consumer use considerations, including customer education, wash and wear guidance, and repair and re-use support. 

Getting started within your organisation

This chapter provides a set of recommendations for getting started with durability in your organisation, including:

  • Aligning Quality Management Systems
  • Getting the right people together
  • Key questions to consider

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  • Sustainable clothing guide

    PDF, 5.48 MB