Circular business models offer a clear pathway for disrupting the fashion and textile industry’s linear operating model.

By increasing the number of times an item is worn and keeping clothing in circulation for as long as possible through services like rental, repair, resale and upcycling, the industry can replace the need for new clothing production and avoid the associated environmental impacts, while remaining profitable and serving the needs of a growing consumer population.

But how do businesses go about integrating circular business models into their core offering and what are the economic and environmental advantages of doing so?

Our Circular Business Model’s Guide for Fashion sets out a seven-step process for adopting these innovative business models and the practical considerations businesses will need to work through each step of the way, based on a framework developed by QSA Partners.

For businesses who are considering circular business models for the first time, the guide provides a landscape review of the market that currently exists in the UK (including areas of saturation), the environmental and economic opportunities circular business models afford, advice for a just transition and financial costs to budget for.

For businesses that have already begun piloting, the publication can help you strengthen your offering, understand possible displacement rates, and adopt further circular business models to expand on other opportunities or customer needs.

Whatever stage you are at in your sustainability journey, our guide has practical advice you can apply. Click the Download button below to ‘get started’.


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  • Circular Business Models Guide for Fashion: How to get started

    PDF, 7.86 MB