December is a time for gathering, celebrating and sharing delicious food - but it can also bring extra pressure on time, budgets, and resources. With the cost of living still squeezing household finances, families are looking for ways to make festive feasts go further without losing the magic of the season.
Every year, UK households throw away 4.7 million tonnes of edible food - worth a staggering £17 billion. For a family of four, that’s an average of £1,000 wasted annually. From potatoes and poultry to carrots and sprouts, some of our most-loved festive staples are also the most wasted. The humble potato tops the list - with 41% of those bought wasted in UK homes.
All the love and effort poured into Christmas planning, prepping and cooking shouldn’t go to waste. In this new campaign for Love Food Hate Waste, ‘Most Wasted’ food items take the spotlight in festive, western-inspired assets. With simple, practical tips for meal planning, smart storage and delicious “Love Your Leftovers” recipes, the campaign aims to help households feast smart, waste less, and make the most of every festive bite.
With more and more homes across the UK gaining access to food waste caddies to recycle food that can’t be eaten, the campaign integrates a variety of caddy assets - to support the rollout of Simpler Recycling and keep recycling in mind this festive season.
Download files
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Social assets, copy and useful resources
PDF, 2.2 MB
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Potato - Most Wasted
ZIP, 297.09 MB
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Carrot - Most Wasted
ZIP, 344.88 MB
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Onion - Most Wasted
ZIP, 420.63 MB
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Cabbage - Most Wasted
ZIP, 9.38 MB
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Turkey - Most Wasted
ZIP, 9.84 MB
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Food Waste Caddy (Green) - Most Wasted
ZIP, 474.01 MB
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Food Waste Caddy (Brown) - Most Wasted
ZIP, 472.7 MB
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Meet the Gang - Most Wasted
ZIP, 63.89 MB
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Web Banners - Most Wasted
ZIP, 15.13 MB
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