Transforming the world’s broken systems

Most of the everyday products we consume come from unsustainable systems.
WRAP is working to transform those systems to create a thriving, sustainable world where circular living is commonplace. For the benefit of the climate, nature and people.

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Future-proof food
Prevent problem plastics
Transform textiles
Accelerate the circular economy

Revolutionising recycling: The journey of toothpaste tubes

Toothpaste tubes, once considered non-recyclable and destined for landfill, have now entered a new era of sustainability. Thanks to collaboration between leading oral healthcare brands and WRAP, these products are finally recyclable through UK kerbside collections.

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Ireland: The beginnings of a textiles EPR scheme

As a long-standing advisor to governments on environmental policy, WRAP supported the Government of Ireland in taking its first steps towards designing a national Textiles Extended Producer Responsibility (EPR) scheme.

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North Yorkshire Council: New Dry Recycling Service Supported by Public Consultation

WRAP’s support helped North Yorkshire Council to agree a consistent, county-wide recycling service across 300,000 households that met the requirements of the Government’s Simpler Recycling reforms.

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Wales: leading the way to a circular economy

Experiencing critically low recycling rates, the Welsh Government realised significant change was needed. They called on WRAP to help roll out an ambitious, multi-year programme.

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Can North American and EU clothing pass the durability test? WRAP expands global clothing investigation

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How to save the world one toilet roll at a time

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Impact Report

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