A hand holding a magnifying glass examines water quality in bowl

The Courtauld 2030 Water Roadmap (' A Roadmap Towards Water Security for Food and Drink Supply') is a practical response to the growing problem of water stress.

With WWF, the Rivers Trust and leading food and drink businesses, we’ve created collective action projects that work on a localised level, dealing directly with issues in key sourcing areas for food and drink.

Each project will follow a similar model – but with specific activities relevant to the local context. Explore the projects below.

Our Water Roadmap projects in Kenya


Our project in Kenya focuses on the Lake Naivasha basin - to support improved basin management by providing better data on the condition of rivers in the basin, and the key pressures to local water management organisations.

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Our Water Roadmap project in Peru


We have combined forces with IDH (an international NGO headquartered in the Netherlands) and their Sustainability Initiative Fruit and Vegetables (SIFAV), by joining their project in Ica, Peru. The project focuses on strengthening the catchment’s water cycle and biodiversity, reducing soil runoff, and improving livelihoods of communities.

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Our Water Roadmap projects in South Africa

South Africa

WWF South Africa is coordinating a programme of activity with support from Courtauld 2030 signatories and the Tesco-WWF partnership.

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Water Stewardship in Southern Spain: Live project


By supporting our new collective action programme in Southern Spain organisations can help us improve the sustainability of water management there, dramatically reducing water-related risks in the main fruit and vegetable production areas, specifically Andalusia, Murcia and Valencia.

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Water Roadmap: UK-based projects

UK-based projects

We have collection action projects across the UK - Medway (Kent), Cam, Ely & Ouse (East Anglia), Wye and Usk (West of England and Wales) and Tamar (South West England).

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Unpacking Collective Action in Water Stewardship

A new report from WWF, and key partners including WRAP, takes a fresh look at collective action, as a way to deliver SDG 6 on freshwater.

This report is seeking to forge a tangible implementation pathway to tackling shared water challenges through collective action offers ideas, built on our experiences, but the success or failure as we test models on the ground is down to us all.

Read the report on the WWF website (pdf)

Harriet Lamb visits Collective Action Projects in Africa

WRAP CEO, Harriet Lamb recently returned from a trip to Africa to visit WRAP’s water collective action projects.

Hear her reflections on World Water Day during her trip where she visited Western Cape and saw first hand rivers sucked dry by the vast orchards, compounded by highly altered landscapes and challenges with thirsty invasive trees that have been problematic for decades.

Take action

What does getting involved mean in practice?

  • A multi-year financial contribution to core costs, to enable successful project management and coordination
  • Further additional funding for project implementation costs (specific to each catchment)
  • Attendance at project meetings & a commitment to developing and delivering the project plan.
  • Promoting the project and the benefits of collective action, internally and externally within your industry sector and beyond.

Interested in getting involved? Contact our team