Rescue Me - Recycle

Recycle Week 2025: 22-28 September 2025

We’re continuing last year’s campaign theme, giving it a revamp and adding new items. By giving commonly binned items a personality, Recycle Now helps people realise that more of the things they’ve been wasting can be recycled after all.

'Rescue Me - Recycle' campaign toolkit and communications resources

This campaign helps show that it’s easy to rescue things like foil and trigger sprays from the rubbish and recycle them instead.

We recommend you download the campaign toolkit first to see the range of assets and information available to you before you download the assets you need.

Please note that the use of these files is embargoed until Monday 22 September 2025