Why we need global action on food waste
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About one-third of the food produced in the world goes uneaten each year [1],
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Of this, more than half a billion tonnes of food waste comes from households [2],
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Citizen food waste is an issue across the globe, and it will take a concerted and collaborative effort if we’re to be successful in reducing it.
Our aim is...
To drive a measurable reduction in citizen food waste globally by supporting organisations around the world to gain the skills, knowledge and connections they need to effectively engage citizens through communications and behaviour change interventions.
Love Food Hate Waste Licensing
The Love Food Hate Waste campaign was first launched in the UK in 2007 in a bid to tackle citizen food waste. Following its success in the UK, WRAP now licenses the brand to international partners to support delivery of national food waste prevention policies in their own countries.
Love Food Hate Waste is a strong brand, run well with strong research and a sound approach.
Love Food Hate Waste Licensee, Dec 2022
Our partners
Currently, Love Food Hate Waste is being used in eight different countries: Australia, Canada, Czech Republic, Hungary, New Zealand, Saudi Arabia, Scotland and Slovakia.
Love Food Hate Waste is being delivered in eight countries
WRAP and Love Food Hate Waste is proud to be working with the following leading organizations. Additionally, WRAP licenses Love Food Hate Waste content in Saudi Arabia.
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Love Food Hate Waste Canada
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WasteMINZ New Zealand
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Zero Waste Scotland
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New South Wales Government
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Queensland Government
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Czech Republic (Tesco)
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Hungary (Tesco)
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Slovakia (Tesco)
Our international partners are helping to unite, motivate, and inspire citizens to keep food out of the bin and on their plates. Through the delivery of insightful behaviour change campaigns, they are taking the Love Food Hate Waste message directly to citizens across the world in practical, achievable ways.
It is a strong recognisable brand with a lot to offer consumers and businesses alike.
Love Food Hate Waste Licensee, Dec 2022
Read our latest case studies and find out more about what Love Food Hate Waste Canada and Love Food Hate Waste Scotland have been doing to engage citizens.
Our Love Food Hate Waste Network
Alongside the brand licensing, WRAP also manages the Love Food Hate Waste International Network. We convene an active group of passionate and committed individuals from around the world to help them to learn, develop their skills and most importantly take action.
Through virtual meetings, a dedicated Teams channel and an online sharing space for resources, members openly share their knowledge, ideas, best practice, campaign assets and campaign results. We also collaborate to deliver joint activity such as in Food Waste Action Week or on International Day of Awareness of Food Loss and Waste.
The LFHW Network is highly valuable to learn from peers within the food waste behaviour change space. It has a strong brand in the industry and community.
Love Food Hate Waste Licensee, Dec 2022
As well as providing an opportunity for members to showcase their campaigns and share their learnings, we regularly welcome external experts to speak at our meetings, ensuring everyone is aware of new knowledge and insights leading to the development of world-leading campaigns and innovative behaviour change interventions.
The opportunity to learn and get inspired by the activities and ideas shared by other network members is valuable.
Love Food Hate Waste Licensee, Dec 2022
Why join the Love Food Hate Waste licensee network?
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Gain access to a well-established, trusted and highly successful citizen-facing brand meaning no costly or time-consuming brand development is required;
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Participate in a collaborative network of food waste professionals;
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Join regular online meetings to share knowledge, ideas and best practice with peers and be the first to hear about new citizen insights and research; and
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Learn from tried and tested UK expertise in this area and get ongoing support from WRAP and Love Food Hate Waste experts to help to deliver your campaigns.
Be part of our network
Get in touch to discuss being part of the international movement to reduce citizen food waste.
Case study: Canada
"5 Ways With"
Find out more about Love Food Hate Waste Canada's 5 Ways With campaign, which inspired and empowered households by sharing simple, creative ways to use up leftovers and less than perfect foods; from bread crusts and cooked pasta to wilted herbs and broccoli stalks.
Case study: Scotland
"CAN-paign"
Find out more about Love Food Hate Waste Scotland's CAN-paign, which heroed tinned food as a solution for the people of Scotland to eat well, save money & reduce waste.