What we do

  • Future-proof food

    Future-proof food
  • Prevent problem plastics

    Prevent problem plastics
  • Transform textiles

    Transform textiles
  • Accelerate the circular economy

    Accelerate the circular economy

Case studies

Plastics: driving systemic transformation

Leading systemic change to tackle problem plastics globally — from industry Pacts to innovative design solutions — WRAP is working to transform take-make-dispose models to a circular approach.

Wales: leading the way to a circular economy

Experiencing critically low recycling rates, the Welsh Government realised significant change was needed. They called on WRAP to help roll out an ambitious, multi-year programme.

Behaviour change intervention: Fresh produce storage

Leveraging our behavioral science expertise and creative skills, WRAP developed, tested, and refined a suite of tools to help households store their fruit and vegetables in the optimal way.

Whistles: Taking a holistic view of durability

Prolonging the life of its products is a priority for businesses like Whistles. With WRAP’s support, Whistles gained better visibility into the reasons behind product returns and introduced a comprehensive customer care guide for all its products.

Latest

  • WRAP and Primark working together to give clothes a longer life

  • Removing packaging from uncut fresh produce

  • Recycling Tracker survey in the UK: Spring 2024

Where we work

WRAP works with governments, businesses, NGOs and academia all over the world. We have offices in the UK, USA and Australia, and live projects in over 30 countries.

  1. North America
  2. Central America
  3. South America
  4. UK
  5. Europe
  6. Asia-Pacific
  7. Africa
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  WRAP Office
 
  Live project or partnership

Our impact

56 Mt
GHG emissions saved globally
2nd
Helping Wales become 2nd best in the world at recycling
600+
organisations united

Join us in leading the change

We believe in the power of working together to create long lasting change.

Work with us as we lead the way to building a more sustainable future.

Get in touch