Choose What You'll Use

We're working together to halve food waste by 2030

Food Waste Action Week is Love Food Hate Waste's flagship annual campaign which brings businesses, government organisations and global partners together to support citizens to develop the tools they need to cut food waste in their homes.

4.7 million tonnes of edible food is thrown away each year by UK households. Shockingly, 25% of this wasted food is as a result of people cooking, preparing or serving too much - this costs UK households £4.9 billion each year.

Join us in the fight against food waste, one of the biggest contributors to climate change.

Food Waste Action Week 2024

Food Waste Action Week 2024 encouraged citizens to 'Choose What You'll Use', highlighting the benefits of buying loose fruit and vegetables and inspiring people to do this wherever they can.

Tesco logo

Buying loose reduces food waste - WRAP research has shown that if all apples, bananas and potatoes were sold loose, we could save 60,000 tonnes of food waste by enabling people to buy closer to their needs.

This year, we worked in schools; with brands and retailers; and with policy makers to make the shift towards buying and selling fresh produce simpler for everyone. With special thanks to Tesco for sponsoring this year's campaign.

Want to talk with the Love Food Hate Waste team? Get in touch at

Download the Food Waste Action Week 2024 assets

All the assets are available here. Start by downloading our Campaign Toolkit. Here you'll find all the details you need about the week including an outline of our activities, ideas on how you can get involved, and newsletter and social templates to help engage your audiences across your channels. You can continue to use these assets in your communications beyond Food Waste Action Week.