Discover how our work with partners is driving Circular Living and bringing tangible benefits to the climate, nature and people.
Revolutionising recycling: The journey of toothpaste tubes
Toothpaste tubes, once considered non-recyclable and destined for landfill, have now entered a new era of sustainability. Thanks to collaboration between leading oral healthcare brands and WRAP, these products are finally recyclable through UK kerbside collections.
Essex County Council: Increasing Household Food Waste participation
Essex County Council funded a year-long ‘Food Recycling Project’ using WRAP’s best practice methodology with a goal to achieve a 10% increase in food tonnage recycled at kerbside and save £206,000 from avoided disposal.
Supply chain trials: Demonstrating a circular pathway for recycled materials through product development
WRAP Cymru’s supply chain trials, funded by Welsh Government to increase the use of recycled materials in products already on the market, have resulted in significant economic and environmental benefits.
Wales: leading the way to a circular economy
Experiencing critically low recycling rates, the Welsh Government realised significant change was needed. They called on WRAP to help roll out an ambitious, multi-year programme.
Plastics: driving systemic transformation
Leading systemic change to tackle problem plastics globally — from industry Pacts to innovative design solutions — WRAP is working to transform take-make-dispose models to a circular approach.
